Pricing Your Products and Services
o If you advertise a price, charge that price.
o You can make your prices "subject to change," but you can't use them to bring a customer in and then charge a different fee.
o Don't charge some clients one fee and other clients a different fee for the same services.
o Check with your state authorities to determine the maximum interest and penalties that you can charge for extending credit.
o You can ask what other photographers charge for products and services.
o Some resources to determine what others are charging are the Stock Photo Price Calculator at http://photographersindex.com/stockprice.htm, www.fotoquote.com, and www.hindsightltd.com/products/PriceGuide.html.
o Avoid antitrust activity by not telling other photographers what to charge.
o Definitely don't make agreements with other photographers to fix your prices.
o Don't run promotions offering to pay sales taxes on goods without clearing that with the Federal Trade Commission and your state authorities.
o Don't advertise products and services that you can't deliver.
Setting your prices can be tricky. If you're fair about it, you'll get all the business you can handle.
Take my advice; get professional help.