Photo Attorney

Jun 15, 2009

Protecting Your Trademarks on Facebook

Many photographers have a presence on Facebook for business purposes. As of Saturday, June 13th, you may choose a username for your Facebook account to more easily direct clients to your profile. So instead of your profile being www.facebook.com/profile.php?id=xxxxxxxxxxxx, your profile could be www.facebook.com/yourname.

To select your username, go to this Facebook link. To learn more about the Facebook usernames, visit the Facebook Help Center.

Further, if you have a registered trademark for your photography business, you definitely should consider acquiring the corresponding vanity URL (check the blog for more info) or making a filing with Facebook to prevent another party from acquiring a vanity URL with your trademark. The Facebook system only permits owners of registered trademarks to prevent another party from establishing a vanity URL with that registered trademark (so unregistered trademarks cannot be used for this purpose).