Photo Attorney

Jun 15, 2009

Protecting Your Trademarks on Facebook

Many photographers have a presence on Facebook for business purposes. As of Saturday, June 13th, you may choose a username for your Facebook account to more easily direct clients to your profile. So instead of your profile being, your profile could be

To select your username, go to this Facebook link. To learn more about the Facebook usernames, visit the Facebook Help Center.

Further, if you have a registered trademark for your photography business, you definitely should consider acquiring the corresponding vanity URL (check the blog for more info) or making a filing with Facebook to prevent another party from acquiring a vanity URL with your trademark. The Facebook system only permits owners of registered trademarks to prevent another party from establishing a vanity URL with that registered trademark (so unregistered trademarks cannot be used for this purpose).