Alert: Smirnoff "Shares" Your Copyright

While you get to “retain” your copyright in this photo contest, you will lose all control of what Smirnoff does with it when you enter. The “Terms and Conditions” state:

“. . . by entering all entrants grant ‘Diageo’ a perpetual worldwide royalty-free licence to publish and use each entry in any and all media (including print and online) for publicity and news purposes. Entrants unconditionally and irrevocably waive all moral rights and all rights to which they may now (or at any future time) be entitled to object to derogatory treatment under the Copyright, Designs and Patents Act 1988 as amended from time to time (and under all similar legislation from time to time in force anywhere in the world).”

These days, the small print can mean big consequences.

Thanks to Rene Paik for submitting this alert.

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