Photo Contest Snaps Up Broad License

Snapfish and Travelocity are sponsoring a photo contest of favorite winter “getaways.” The winner gets a trip to sunny Orlando, Florida.

But the Terms and Condition (provided by a link posted underneath the “Judging and Rules” paragraph) of the contest provide that:

[B]y submitting an Entry, the Entrant grants permission for Sponsor and Sponsor’s Affiliates to publish, post, display, and otherwise use the Photo in any form, in any manner, and in any media deemed appropriate by Sponsor or the Sponsor Affiliate, without compensation of any kind to Entrant.

Further, the “‘Sponsor’s Affiliates’ includes all entities associated with the Sponsor (the Hewlett-Packard Company) for purposes of this Contest, such as subsidiaries, affiliated companies, advertising agencies, promotional agencies, and judges.

The Terms and Conditions admit that the total approximate retail value of all of the prizes to be awarded in the contest is $4,600. So HP, and its “affiliated companies, advertising and promotional agencies, and judges (?) get the unlimited use of all submitted photos for less than $5000, compared to one winner getting airfare/hotel for Orlando and 40 runner-ups getting a custom cover photo book or a collage poster.

Seems like a photo contest to “getaway” from!

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